The General Data Protection Regulation (GDPR) has become critical for companies dealing with personal data. ADP Group, a company in business for 30 years, recently launched a new website with web marketing as a significant part of its commercial strategy. In this use case, we will discuss how ADP Group approached the GDPR and what criteria they evaluated while choosing their solution.
Approaching the GDPR
ADP Group’s Web marketing Manager raised the issue of GDPR compliance, and the company called in an external consultant to assist them. This approach allowed them to ensure that the legislation was respected and kept their commitments regarding data processing.
A critical part of GDPR
ADP Group disagrees that “consent gathering” is the most critical part of GDPR. They believe the most vital part is to keep their commitments regarding processing the collected data.
Choosing the second option
ADP Group opted for a specialized solution on the market, as it is faster, more cost-effective, and requires less maintenance. They didn’t have the skills in-house to develop everything from scratch.
Authenticity and traceability of user’s consent: Transparency and honesty are essential values for a company. However, in ADP Group’s sector (B2B), they don’t think users are very concerned about this issue as “personal” data is more professional.
Evaluation Criteria
ADP Group evaluated the simplicity of implementation & use, price, and Tag Manager compatibility while choosing their solution. They chose Axeptio as their solution for the reflection on the best way to collect consent.
Borderline practices
ADP Group finds the new “legitimate interest” option a bit borderline. ADP Group uses Analytics for analysis and remarketing, Mautic for marketing automation, Insignal for heatmaps, Facebook pixel for remarketing, and Linkedin pixel for remarketing.
NPS score
ADP Group rated Axeptio a nine and would recommend it to their friends and family (BtoB).
Conclusion
ADP Group approached the GDPR by hiring an external consultant to ensure compliance with the legislation. They opted for a specialized solution on the market as it is faster, more cost-effective, and requires less maintenance. They evaluated the simplicity of implementation & use, price, and Tag Manager compatibility while choosing their solution. They rated Axeptio a nine and would recommend it to their friends and family (BtoB).
