The General Data Protection Regulation (GDPR) has been an essential topic of discussion for many companies since its introduction. Anjou Tourisme is no exception. The company had to ensure GDPR compliance on their web supports and across all their activities. In this use case, we’ll explore how Anjou Tourisme approached GDPR compliance and why they chose Axeptio as their consent management platform.
Anjou Tourisme and Axeptio: GDPR Compliance Made Simple
Anjou Tourisme approached GDPR compliance by associating its three poles with the process. The Data Protection Officer (DPO) ensured the company was GDPR compliant. This approach helped the company understand GDPR compliance better, and each pole could focus on its specific area of expertise.
The Criticality of Consent Collection
Consent collection is the most critical part of GDPR compliance, and Anjou Tourisme agrees. The company believes that it’s essential to be able to justify any consent if a person wants to exercise their rights. As such, they took the support collection seriously and looked for a solution to help them achieve this.
Why Anjou Tourisme Chose Axeptio
Anjou Tourisme wanted a solution that was simple to implement, easy to use for their visitors, well-priced, and designed not to scare people off. Axeptio was the ideal solution for them because of its ergonomics and simplicity. The platform’s user-friendly design makes it easy for visitors to understand the information.
Borderline Practices
Anjou Tourisme finds it borderline when companies hide the button to refuse cookies. Transparency is essential to the company, and they believe hiding the option to decline cookies is not in line with GDPR compliance.
Third-Party Cookies Used by Anjou Tourisme
Anjou Tourisme mainly uses three types of cookies to offer the right products, exchange with visitors, and measure their audience. The company uses cookies from Google Analytics to track website traffic and to improve the website’s functionality. They also use cookies from Facebook and Twitter to enable social sharing and to track engagement.
Recommendation and NPS Score
Anjou Tourisme would recommend Axeptio to their friends and family with a score of 9 out of 10. They believe the platform is an excellent solution for GDPR compliance and appreciate its user-friendly design.
Conclusion
Anjou Tourisme’s GDPR compliance approach is an example for other companies looking to comply with the regulation. By associating each pole with GDPR compliance, the company could better understand the law and meet its requirements. Axeptio was the ideal solution for Anjou Tourisme, thanks to its simplicity and user-friendly design.
