The General Data Protection Regulation (GDPR) has become a critical element for businesses in the world of data privacy and protection. While some companies develop their solutions from scratch, others rely on specialized tools. In this article, we will share a use case of a business that chose the latter option and implemented Axeptio as their GDPR compliance solution. We will discuss their experience with the GDPR and why they decided on Axeptio, among other topics.
How did the company deal with the GDPR internally?
The company under discussion had to research and adapt its strategies accordingly. They were cautious about GDPR compliance from the beginning and wanted to ensure they were up to date with the new laws. As a result, they conducted research to understand the new rules and adjusted their strategies accordingly.
- Why did they choose a specialized solution like Axeptio?
For this company, opting for a specialized solution was quicker, more efficient, and more cost-effective. They wanted to ensure that they were fully compliant with the launch of their new product. Therefore, relying on a pre-built solution offered them the simplicity they needed.
- Is the collection of consent critical?
As far as this company is concerned, collecting consent is essential to GDPR compliance. It is a critical element of the GDPR because it requires active support from users. In other words, users must take positive action to agree to collect their data.
Why are authenticity and traceability of user consent important?
This company believes that transparency and authenticity are essential values for businesses. Being transparent about data collection practices helps build trust with customers. Axeptio offers a solution that guarantees the traceability of user consent, thus building confidence.
- What criteria did the company use to evaluate GDPR compliance solutions?
This company evaluated solutions based on simplicity, design, and ease of implementation. They also considered the solution’s price and whether it was compatible with their Tag Manager. The company chose Axeptio because it was a good fit for their needs.
What aspects of Axeptio’s software did they like?
The company appreciated Axeptio’s interface for its simplicity and aesthetics. The graphics were fun, and the tool was easy to set up.
- What practices do they find borderline?
The company does not like it when websites force users to accept cookies without allowing them to view the site without them. They also do not want a lack of transparency.
- What tools do they use and why?
The company uses Analytics for analysis and remarketing, Mautic for marketing automation, Insignal for heat maps, Facebook Pixel for remarketing, and LinkedIn Pixel for remarketing.
How did they find out about Axeptio?
The company discovered Axeptio through a Google search and noticed other websites using their service.
- How was the integration of Axeptio’s tool on their site?
The company found integrating Axeptio’s tool on its site quick and easy. They suggested adding an automatic language change option for cookies.
- Did they ask Axeptio’s teams for support?
No, they did not need to seek support from Axeptio’s commercial or technical teams.
- What type of technical documentation do they prefer?
The company prefers video tutorials.
- Would they recommend Axeptio to others?
The company would give Axeptio a 9 out of 10 and recommend it to others.
Conclusion
In conclusion, Axeptio is a specialized solution that can simplify the complicated subject of GDPR compliance. For this company, simplicity, ease of implementation, and design were critical factors in their decision-making process. Additionally, transparency and authenticity are essential values for businesses, and Axeptio’s solution offers traceability of user consent, building trust with customers.
