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As businesses began to navigate the arrival of the GDPR and other personal data laws, many took the opportunity to review and update their practices to ensure compliance. One such company is a B2B service provider already implementing good data protection practices. However, they took it further and brought in an outsourced Data Protection Officer (DPO) to audit their processes and ensure GDPR compliance.
Consent Collection: The Most Critical Part of GDPR
The company agrees that collecting user consent is the most critical aspect of GDPR. By obtaining consent, businesses can confirm an individual’s interest in their services or products. This not only helps to reduce the size of their database, but it also ensures that only the most interested individuals are contacted, allowing for better targeting of marketing efforts.
DIY vs. Specialised Solutions
When implementing GDPR practices, there are two schools of thought: those who opt to create their processes from scratch and those who rely on specialized solutions. For this B2B company, their choice was clear. They decided to use a technical solution that would help them simplify collecting user consent.
Authenticity and Traceability of User Consents
Ensuring the authenticity and traceability of user consent is critical. Regarding relationships, it’s always best to be transparent and honest about data collection practices. It is essential to explain the origin of data to contacts and ensure that consent is obtained before collecting any data. Regarding cookies, the Axeptio solution keeps a record of licenses, which can be accessed in case of questioning.
Selection Criteria for Choosing a GDPR Solution
The B2B company selected a GDPR solution based on several criteria, including simplicity of implementation, respect for good practices, and recording proof of consent. The solution needed to be user-friendly and easy to understand, making it easier for the company to obtain client permission.
Axeptio: The Preferred Solution
The company chose the Axeptio solution due to its intuitive setup, user-friendly interface, and respect for good data protection practices. They appreciated that the answer was explicitly designed to help businesses comply with GDPR, simplifying the process of collecting user consent.
Third-Party Cookies and Marketing Practices
The company uses Google Analytics and Ads cookies to analyze audience behavior and improve its marketing efforts. They understand that collecting data is essential for commercial development, but they are committed to being transparent and honest about their data collection practices.
Recommendation of Axeptio
Overall, the company was pleased with the Axeptio solution, rating it an 8 out of 10. They appreciate the ease of use and user-friendly interface, making obtaining consent from their clients easier. They would recommend it to others looking to simplify their GDPR compliance practices.