The arrival of GDPR and other regulations related to personal data have significantly impacted businesses across all industries. In this use case, we’ll explore how a broker has approached the challenge of GDPR compliance and the collection of user consent. We’ll also discuss their experience with Axeptio, a specialized solution for GDPR compliance.
Importance of GDPR Compliance for Brokers
Compliance with GDPR and other data protection regulations is crucial for a broker handling sensitive customer data. The broker has organized itself internally to ensure compliance by involving the head of the company and the marketing manager and calling in an expert to prepare their processes for compliance. GDPR and other regulations have reinforced the regulatory framework in which brokers operate, creating a need for solid data protection measures.
The Criticality of Consent Collection
Collecting consent from users is a critical part of GDPR compliance. In the case of this broker, it is essential when it comes to newsletter communications. Their monthly newsletter ensures that they don’t send unwanted emails to people without consent. Consent collection must be transparent and unambiguous, and users should have the right to withdraw their consent at any time.
Outsourcing Consent Management
There are two schools of thought when it comes to GDPR compliance. Some businesses prefer to do everything from scratch, while others opt for specialized solutions on the market. This broker decided to outsource the management of consents to experts in the field, such as Axeptio, to ensure proper management. They believe in entrusting permissions management to specialists; outsourcing is the best way to achieve this.
Guaranteeing Authenticity and Traceability
Guaranteeing the authenticity and traceability of user consent is crucial. A broker needs a trusted third party to guarantee support if a visitor asks for proof. Authenticity and traceability ensure that user consent is legitimate and valid, protecting both the broker and the user.
Why Axeptio?
Axeptio was identified as a recognized and established broker industry player. One of their partners, a life insurance broker and reference in online savings, was already using Axeptio’s solution, and the broker discovered it through them. The simplicity of implementation and the ability to customize the tool to match the broker’s colors appealed to them.
Borderline Practices
Some websites hide access to content until users click on the cookie window. This hinders the user experience and goes against the transparency that GDPR and other regulations require.
Third-Party Cookies
The broker only uses one third-party cookie on their site, Google Analytics. Limiting third-party cookies helps to ensure the privacy and data protection of users.
Recommendation
In the Net Promoter Score (NPS), the broker gave Axeptio a rating of 10 and would recommend it to their friends and family. The simplicity of the tool’s implementation and the customization of the broker’s colors were the primary reasons for their high rating.
Conclusion
GDPR compliance and the collection of user consent are crucial for businesses, especially those handling sensitive data. Outsourcing consent management to specialized solutions such as Axeptio can ensure compliance with regulations while keeping the process simple and transparent. Guaranteeing the authenticity and traceability of user consent is essential, and businesses must be exemplary in their practices. With Axeptio, the broker could achieve GDPR compliance and collect user consent efficiently and effectively.
