With the introduction of the GDPR, many companies and agencies struggled to ensure that their client’s websites complied with the new regulations. One such agency that faced this challenge turned to Axeptio for a solution.
The agency’s reaction to GDPR
At the onset of GDPR, the agency began researching the implications for their client’s websites. While some may have viewed the regulation as another hindrance, the agency quickly recognized it as an opportunity to offer value to their clients.
Communicating with clients
The agency emailed its clients to present the GDPR, its impact on websites, and the risks of non-compliance. While clients were not necessarily happy with the added regulation, they were interested in learning more about it.
Packaging turnkey offers
To make the process more manageable for clients, the agency packaged turnkey offers based on each client’s unique profile and website use.
Choosing Axeptio for the consent part
The agency chose to work with Axeptio to manage consent on their clients’ websites. The Axeptio tool offered a simple, affordable, and complete solution that met the agency’s expectations.
Opportunities from GDPR compliance
Not only did the agency see a significant increase in its turnover, but it also saw a positive impact on its image. Their clients appreciated that the agency had provided a solution adapted to their structure, and the agency gained a reputation for being proactive and supportive.
Conclusion
With the right approach, GDPR compliance can allow agencies to add value to their client’s websites while improving their image. By working with a tool like Axeptio, agencies can offer a simple and effective solution for managing consent and ensuring compliance.
