Datadunk: “We liked Axeptio’s humorous approach and the positive tone of the graphics and texts.”
Datadunk has installed Axeptio’s cookie widget on its website. We contacted Frédéric le Paumier, Director of Marketing and Communications, to understand why. Datadunk provides a real-time sports performance analysis solution. F. le Paumier shares his experience: how the company perceived GDPR, the issues associated with cookies, and why choose Axeptio.
GDPR, a necessary regulation for more ethical practices, was not traumatic for Datadunk; on the contrary
“We benefited from a good experience in Germany and specialized training,” explains Frédéric le Paumier, Director of Marketing and Communications. “Regarding personal data protection, regulation seems necessary and intelligent marketing.”
This maturity towards the importance of the subject is also because Datadunk is a company with a strong ethical conscience. “We have genuine values and uphold them in all our actions.”
- We took into account all parameters of personal data protection from the beginning of the project;
- We also developed an approach related to digital accessibility.
Behind these values, a declared business objective: “When you think about it, it’s a way to differentiate ourselves from the competition.” And a quest for the Holy Grail: “Trust, a fundamental data in our eyes.”
Cookies are a matter of user experience. What cookies does Datadunk use?
- “cookies related to site management and Webflow”;
- “the Facebook pixel”;
- and “Google Analytics, for now, because we will switch to Matomo very soon.”
It is, first and foremost, a matter of improving the user experience and starting by listening to its audience.
“The jungle of cookies leads to great frustration when navigating websites. A company must first and foremost think in terms of user experience. Data is fundamental, but it in no way replaces the quality of the user experience.”
A perception that many do not have acquired yet. Because what frustrates Datadunk the most on other publishers’ sites is “the lack of control. Too many actors have not taken into account the legal framework.”
The choice of Axeptio for its expertise and fun
Personal data protection is a theme that is part of the long term. Datadunk understood this: “It is indispensable.”
And to implement this strategy, we need to rely on dedicated and specialized tools. “A specialized solution is appropriate in the context of real management. Technical skills are not enough.”
Datadunk has chosen to install Axeptio’s widget on its site. Here’s what it looks like:
Why did we choose Axeptio? “We heard about you in the context of our GDPR training.”
“We particularly like two things about this solution:
- the simplicity of configuration and implementation;
- which does not detract from the seriousness of the solution. The positive tone of the graphics and texts seduced us.”
The Axeptio widget thus perfectly meets Datadunk’s expectations. Because it is easy to install and use, it’s pedagogical approach and humorous tone perfectly meet the needs of a company that has values and intends to apply them concretely.
