As the arrival of the GDPR and new personal data laws became increasingly important, we understood the importance of compliance and began implementing tools and processes to adhere to the regulations. Our company is a member of several e-merchant communities and DNVB, which helped us better understand the legal issues related to the GDPR.
Internal Approach to Compliance
We managed the subject internally and called on AXEPTIO for the cookie management part. Our e-commerce manager was directly responsible for the issue, and we found that the cookie management part was the central point that would allow us to accompany our visitors and convince them that we have beautiful products for them.
The Importance of Consent Collection
Consent collection is crucial because it allows us to collect data from partners such as advertising, which must be paid and budgeted based on performance. In the case of GDPR, there are two approaches: some businesses do everything from scratch, while others rely on specialized solutions on the market. We chose the second option because only the cookie management part is outsourced, making it easier to implement and giving us peace of mind that we comply with the law.
The Benefits of Using Axeptio
We chose Axeptio because it is user-friendly and easy to implement. We use Axeptio to guarantee our clients a “legal” quality of management in this field. The simplicity of implementation and the user-friendly aspect of Axeptio particularly appealed to us.
Borderline Practices
We found that tools whose UI is not well adapted, especially on mobile, could block/complicate navigation or the CTA of arrival on the site.
Third-party Solutions
We use Axeptio for cookie management and rely on Google tag manager to centralize and modify scripts and triggers.
Recommendation
We would happily recommend Axeptio to our friends (BtoB, obviously), giving it a nine on the NPS scale.
Conclusion
Compliance with GDPR and personal data laws is crucial for businesses. Cookie management and consent collection are the two most essential parts of GDPR. Our company found outsourcing the cookie management part to Axeptio easy and cost-effective. Axeptio’s user-friendly interface and simplicity of implementation particularly appealed to us.
