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DynamicScreen is a company that values privacy and security. As such, they understand the importance of the General Data Protection Regulation (GDPR) and other privacy laws. The company has set up a solution to collect consent from their users to comply with these regulations.
This article will delve into DynamicScreen’s experience with GDPR and their decision to use Axeptio’s cookie management solution. We will also discuss their evaluation criteria for choosing Axeptio, their experience with the software, and their thoughts on best practices for collecting user consent.
Why DynamicScreen Chose a Paid Solution
DynamicScreen had to decide whether to build their own solution or buy one from the market. They chose the latter option. Purchasing a solution was more advantageous from a financial and technical perspective for the company. This way, they could entrust the cookie management to the experts while focusing on their product and users.
The Importance of Collecting User Consent
Collecting consent is critical to the GDPR, and it can impact the collection of data from partners. DynamicScreen believes that when users agree with the terms and conditions, conversations can become more engaged, leading to a more personalized experience.
Evaluation Criteria for Choosing Axeptio
When DynamicScreen evaluated Axeptio, they mainly focused on three criteria: simplicity, user experience, and pricing. They liked Axeptio’s voice and tone, which is friendly and fun. It aligns with the company’s values of building a personalized and relevant user experience.
Best Practices for Collecting User Consent
DynamicScreen finds it annoying when websites display the terms and conditions on half the screen, force users to accept all cookies, or close the navigation when users do not take them. The company understands that user experience is critical, and design and UX are at the core of all their decisions.
Third-Party Solutions Used by DynamicScreen
DynamicScreen uses Google Tag Manager (GTM) to centralize and modify scripts and triggers. They run paid campaigns on Google to promote their products and use GTM to ensure they invest carefully and efficiently.
DynamicScreen’s Experience with Axeptio
DynamicScreen discovered Axeptio through Swile, a company they are happy customers of. The company appreciated Axeptio’s user-friendly interface, simplicity of implementation, and pricing. They also enjoyed Axeptio’s customization options that allow them to align the tool with their brand colors.
Conclusion: DynamicScreen’s NPS Score
DynamicScreen gave Axeptio an NPS score of 10, meaning they would highly recommend the software to their friends in the B2B industry. DynamicScreen’s experience with Axeptio has been positive, and the company values the software’s simplicity, user experience, and pricing. With Axeptio, DynamicScreen has ensured compliance with GDPR and other privacy laws while focusing on its product and users.