The General Data Protection Regulation (GDPR) was implemented in May 2018, causing a stir in the digital world. It aimed to give users more control over their data and to regulate how businesses collect and process it. For companies with large marketing campaigns and websites, implementing GDPR requires internal adaptation and many constraints.
How to Ensure GDPR Compliance with Axeptio
This article discusses how companies approached GDPR compliance internally and why they chose specialized solutions like Axeptio to ensure compliance. We also examine the importance of collecting consent and how it is essential to guarantee the authenticity and traceability of users’ permissions.
The Challenge of GDPR Compliance
The arrival of GDPR brought many challenges to companies, especially those with large websites and marketing campaigns. They had to seek advice from legal experts and lawyers specialized in the web and adapted each website to guarantee compliance with the GDPR.
The GDPR is a complex subject, both legally and technically. It was essential for companies to ensure compliance not only to avoid potential fines but also to protect their reputation and to build trust with their customers.
The Importance of Collecting Consent
One of the critical parts of GDPR compliance is the collection of consent. It is a pact of trust between the user and the website. Users must know what data is being collected, how it is being used, and who it is being shared with. They should be able to opt in or out of data collection.
In this context, there are two schools of thought: some companies do everything from scratch, while others rely on specialized solutions on the market.
Why Choose Specialised Solutions Like Axeptio?
Choosing a specialized solution like Axeptio is essential because GDPR compliance is complex. Many companies that do everything from scratch are often not compliant with the legislation. Companies can trust professionals like Axeptio to ensure their websites are GDPR compliant.
Axeptio is a software that offers a range of solutions to help businesses with GDPR compliance. Its platform provides customizable widgets, informative blogs, and well-shot videos, making it easy to use and customize. It also ensures impeccable legal compliance, guaranteeing the authenticity and traceability of user consent.
Choosing Axeptio was easy for companies because of its customization features and how cookies are presented.
The Importance of Authenticity and Traceability
Authenticity and traceability of users’ consents are essential in the event of an audit. Companies must be able to guarantee that users have given their consent to data collection and processing. With Axeptio, companies can track user consent and demonstrate their compliance with the GDPR.
Borderline Practices
There are many borderline practices that companies should avoid. For example, sites with consent strips that change absolutely nothing, regardless of whether users accept or reject data collection, are problematic. Such sites undermine the trust between users and businesses and compromise compliance.
Recommendation
At the end of our survey, we asked if companies would recommend Axeptio to their friends and family. A resounding “9” was the response, demonstrating companies’ trust and satisfaction in our platform.
Conclusion
The GDPR was implemented to give users more control over their data and to regulate how businesses collect and process it. For companies, the implementation of GDPR required internal adaptation and many constraints. Choosing specialized solutions like Axeptio was essential in ensuring compliance with the GDPR.
Axeptio offers customizable widgets, informative blogs, well-shot videos, and impeccable legal compliance. Its software makes GDPR compliance easy and ensures the authenticity and traceability of users’ consent. Companies must avoid borderline practices and strive to build customer trust by demonstrating GDPR compliance.
