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Germinal is an agency focused on revolutionizing the growth of its partners. With a passion for driving business growth, Germinal, relies on four key pillars: business expertise, tools and processes, data, and collaboration. They offer various services, including copywriting, online advertising, SEO, design, emailing, and analytics, to European clients.
Revolutionizing Growth with Germinal: A Case Study
In this case study, we explore Germinal’s experience with the arrival of the GDPR and its impact on their operations. We also delve into their approach to the subject internally, their evaluation criteria when choosing a GDPR compliance solution, and their experience using Axeptio’s cookie management module.
Impact of GDPR on Germinal
Like many companies, Germinal initially found the arrival of the GDPR and the new laws on personal data quite fuzzy. They were uncertain about how it would impact their operations, particularly how it would affect their work with clients. However, the veil was lifted over time, and they could see more clearly.
Approach to GDPR Compliance
Germinal understood the importance of acting quickly to comply with the GDPR. They consulted with a lawyer to fully understand the new law’s implications and then began to evaluate existing solutions on the market. Ultimately, they chose Axeptio’s Made in France solution, which they found easy to implement and customizable.
The Importance of Consent Collection
Germinal agrees that collecting consent is the most critical part of GDPR compliance. While they are a B2B company working in marketing, they understand that their clients’ users are increasingly aware of the subject and are demanding traceability and authenticity in their consent collection processes.
Choosing a GDPR Compliance Solution
Germinal preferred to rely on experts when it came to GDPR compliance. They sought a solution that was easy to implement and customizable to not negatively impact the user experience on their clients’ sites or their own. They found Axeptio’s module highly usable and accessible for visitors to understand.
Positive Experience with Axeptio
Germinal heard about Axeptio while visiting the Swile website and was immediately struck by the module’s appearance and respect for the user. They found Axeptio’s module highly usable and accessible for visitors to understand, with clear information for clients and web users alike.
Germinal found that the GDPR compliance process required quick action and a deep understanding of the law’s implications. They ultimately relied on experts and chose Axeptio’s customizable and easy-to-use solution, which they found highly effective in collecting authentic and traceable consents. Germinal continues prioritizing proven, high-performance, and user-friendly solutions, a principle they share with Axeptio.