The General Data Protection Regulation (GDPR) has been challenging for businesses to comply with, particularly cookie management. Determining which cookies the law targets can be difficult, as the texts are often vague. Nevertheless, companies must put in place tools and processes to comply with GDPR and other relevant regulations, such as those of the CNIL.
How to Deal with GDPR Compliance for Cookies
This article will discuss a case study where a company used Axeptio, a specialized solution on the market, to manage cookies and ensure GDPR compliance.
Approaching GDPR Compliance Internally
One company discovered the need for compliance reinforcement by chance and had to look for a solution that would allow them to manage cookies whose scripts had been implanted via Google Tag Manager (GTM). The company’s representative took charge of the matter, and they began looking for a reliable and cost-effective solution.
Choosing Between In-house and Specialised Solutions
There are two schools of thought when it comes to GDPR compliance. Some companies prefer to do everything from scratch, while others rely on specialized solutions available in the market. This company chose the latter because of their limited time and resources to develop an in-house solution. Moreover, Axeptio was a fairly-priced solution that allowed the company to implement consent in just a few days.
The Importance of Authenticity and Traceability of Users’ Consents
Authenticity and traceability are essential to reassure users that their data is collected to improve the company’s processes. Moreover, the law requires sites to provide proof of consent, so it is crucial to have a solution that provides traceability. Axeptio delivers this feature, making it an excellent option for companies that must comply with the GDPR.
The Critical Part of GDPR Compliance: Collection of Consent
The collection of consent is arguably the most critical part of GDPR compliance. This is because there is a direct impact on data collection from partners, such as advertisers, which must be paid and budgeted based on performance. Axeptio’s solution is conversational in style, and it collects user consent for each cookie, making it a reliable option for companies that value user data protection.
Why Choose Axeptio
Axeptio is an intuitive and easy-to-use platform that provides a simple solution for companies to understand the subject of data protection. Its interface is rather playful, making it easy to set up widgets. Moreover, Axeptio provides a consent register, which is necessary to prove the authenticity and traceability of users’ consents. Finally, Axeptio is compatible with GTM, allowing for centralized and easy modification of scripts and triggers.
Practices That Could Be Considered Borderline
While Axeptio is an excellent solution for companies that must comply with the GDPR, some practices may hinder user experience. For instance, when the consent request takes up the entire page, it can be considered intrusive. It is, therefore, essential to find a balance between GDPR compliance and user experience.
Conclusion
Complying with GDPR and other regulations can be challenging, particularly when managing cookies. Choosing the right solution for your company is essential to ensure GDPR compliance while providing an excellent user experience. Axeptio is a reliable and cost-effective solution that gives authenticity and traceability of users’ consent. Its playful interface and compatibility with GTM make it an excellent option for companies that must manage cookies while complying with GDPR.
