Are you struggling to comply with cookie consent regulations on your website? Do you find it challenging to design a cookie consent banner that is both compliant and user-friendly? If so, you’re not alone. Many website owners face these challenges and are unsure how to address them.
How to Ensure GDPR Compliance with Axeptio’s Consent Management Platform
The General Data Protection Regulation (GDPR) was introduced to protect users’ data in the European Union (EU) and beyond. It requires companies to obtain explicit user consent before collecting and processing their data. This regulation has made compliance a headache for digital entrepreneurs, and many businesses have found it challenging to adapt to the new laws.
In this article, we will discuss a use case of a company that has successfully implemented GDPR compliance with the help of Axeptio’s consent management platform. We will cover how the company approached the subject of GDPR internally, the critical role of collecting consent, why they chose a specialized solution, evaluation criteria, and their experience with Axeptio’s software.
How the Company Approached GDPR Compliance Internally
ADP Group, a company that has been in operation for 30 years, recently launched a new website to complement its web marketing campaign. They wanted to ensure that they respected the GDPR laws and regulations. To achieve this, their Web marketing Manager raised the subject internally and hired an external consultant to assist them in achieving GDPR compliance.
The Most Critical Part of GDPR Compliance
Collecting consent is one of the most critical parts of GDPR compliance. It is the cornerstone of the GDPR and a pact of trust between the user and the website. However, collecting consent is not limited to simple cookies. Companies must obtain explicit user consent before collecting and processing any data.
Why ADP Group Chose a Specialised Solution
There are two schools of thought when it comes to GDPR compliance. Some companies do everything from scratch, while others rely on specialized solutions on the market. ADP Group chose the second option, as it was more straightforward, faster, efficient, and cost-effective. Developing a GDPR compliance solution from scratch requires skills that they didn’t have in-house, and maintaining the code would not have been cost-effective.
The Importance of Authenticity and Traceability of User Consents
Transparency and honesty are valuable values for any company. Although consent is not as strong an argument to push a user to buy, it is essential to guarantee the authenticity and traceability of users’ consents in the event of an audit.
Evaluation Criteria
ADP Group identified several evaluation criteria when choosing their GDPR compliance solution. They wanted a solution that was simple to implement and use, cost-effective, compatible with Tag Manager, and customizable to their site and language.
Why ADP Group Chose Axeptio’s Consent Management Platform
ADP Group chose Axeptio’s consent management platform for several reasons. They were impressed by the simplicity and innovative aspects of the platform, particularly its reflection on the best way to collect consent. They also appreciated the platform’s aesthetics, customization features, and clarity.
Borderline Practices
ADP Group disliked sites that force users to accept cookies without allowing them to view the site, and they were also not fond of the lack of transparency around data collection.
Conclusion
GDPR compliance is essential for any company that operates in the EU and beyond. With the help of a specialized solution like Axeptio’s consent management platform, companies can simplify the process of achieving GDPR compliance. ADP Group ensured GDPR compliance with Axeptio’s resolution and would recommend it to their friends and family. If you are a digital entrepreneur looking to achieve GDPR compliance, consider using Axeptio’s consent management platform to streamline the process.
