The arrival of GDPR and other personal data laws has changed how businesses collect and use data. Immofix, a French company specializing in transforming energy-hungry houses into energy-efficient homes, has experienced the impact of these laws firsthand. In this use case, we’ll explore how Immofix leverages Axeptio’s GDPR compliance solution to enhance user trust and Transparency.
Preparing for GDPR compliance
Immofix was already following good data collection practices, but the GDPR presented an opportunity to “brush up” on their knowledge. They helped their clients understand the regulations, and they took steps to become GDPR-compliant themselves. Since they work in the B2B sector, there is less personal data to worry about, but they still need to ensure compliance.
To achieve compliance, Immofix called on an outsourced Data Protection Officer (DPO) to audit their processes, provide recommendations, and launch actions to become GDPR compliant. While collecting user consent is often considered the most critical part of the GDPR, Immofix recognized the importance of support to confirm a person’s interest in a service or brand. They saw that by reducing the size of their database, they could keep only the most interested users, and this could improve their business.
Choosing a GDPR compliance solution
After trying to implement its cookie banner, Immofix found that the solution lacked flexibility. They realized they needed a “ready-to-use” solution that could be customized to their needs. The solution they chose had to be transparent about the cookies they deposited and be compliant with GDPR.
When selecting a solution, they paid attention to design, ease of use, access to a consent register, and native GDPR compliance. They also wanted the widget to be customizable to their visual identity and available in French. They chose Axeptio because it met all their criteria and was simple and effective.
Enhancing user trust and Transparency
Immofix recognized that GDPR compliance had benefits for their users, who now had control over their data and could see how it was being used. They appreciated that the world of cookies was less opaque than before. Immofix also found that Axeptio’s approach to consent was engaging and fun. They could build trust by making it easy for users to understand what cookies were being used and why.
Immofix also appreciated that Axeptio’s widget was quick to set up and easy to modify. They liked that it was available in French and had a friendly and engaging tone. The device made it easy to comply with GDPR and build user trust.
Conclusion
Immofix is an excellent example of a company that understands the importance of GDPR compliance and how it can enhance user trust and Transparency. They recognized that collecting consent was critical to their business and chose a simple, effective, and customizable solution. With Axeptio, Immofix is confident it can comply with GDPR and build trust with its users.
