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Protecting personal data is crucial for individuals and businesses alike, and with the introduction of GDPR and other privacy laws, it has become even more critical to ensure compliance. In this use case, we explore how a company has adapted to these changes and chosen Axeptio’s specialized solution for its cookie management.
Understanding the importance of compliance
The company in question became aware of the importance of data protection and compliance even before introducing GDPR. They were committed to putting in place all necessary security measures to protect data; the introduction of GDPR provided a framework and raised awareness of the importance of protecting personal data.
The critical part of GDPR – collecting consent
While many consider consent collection the most critical part of GDPR, the company disagrees. With Axeptio’s user-friendly tools and precise information, they have little difficulty collecting visitor consent. By creating a relationship of trust with visitors, the company can quickly obtain clear and visually attractive support.
Choosing specialized solutions
Regarding consent collection, there are two schools of thought – building from scratch or relying on specialized solutions. The company in this use case chose to rely on Axeptio’s answer as they wanted a professional tool that complies with all guidelines and regulations and a partner that keeps an eye on legal developments. This allows them to focus on their core business while remaining compliant.
Guaranteeing authenticity and traceability of user consent
The company recognizes the importance of ensuring the authenticity and traceability of user consent, as it helps to create a relationship of trust with its customers. With Axeptio, they can easily manage user consent and ensure that they remain compliant with GDPR.
Criteria for choosing a solution
The company’s criteria for choosing a solution included price, legal watch, visual aspect, and customer service. They were particularly impressed with Axeptio’s fresh, young, and relaxed approach to an essential legal subject, making the user experience fun and engaging.
When browsing websites, the company finds unclear messages in English and the size of the consent pop-in to be borderline practices. They believe user experience is critical, and a more straightforward solution, such as global consent in the browser, would be more effective.
Third-party solutions and cookies
The company uses WordPress, Google Analytics, Matomo, and Facebook Pixel for marketing campaigns. These solutions allow for simplified integration and detailed reports with Data Studio, providing valuable insights into their marketing efforts.
Finally, when asked if they would recommend Axeptio to their friends and family, the company rated 9 out of 10, indicating they were delighted with their experience.
In conclusion, GDPR and other privacy laws have made compliance more critical than ever, and specialized solutions like Axeptio’s can help ensure compliance while maintaining an engaging user experience. Businesses need to choose a solution that meets their needs and criteria while guaranteeing the authenticity and traceability of user consent.