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As digital technologies constantly evolve, so do privacy and data protection regulations. The General Data Protection Regulation (GDPR) and new laws on personal data are crucial for the digital world. Complying with these laws is vital for businesses and their reputation. In this article, we’ll discuss how Axeptio helped one of their clients, an agency, comply with these regulations and why they chose Axeptio.
The new directive of the CNIL, which makes the collection of data more complex, was challenging for the agency. They needed to keep a register of activities, which until then was relatively easy to set up. The agency’s added value is creating value for its clients through creative ideas, communication strategies, and effective marketing. So, they preferred to have their digital teams focus on customers rather than on a time-consuming opt-in brick. The agency’s sales department took the time to call each of its clients to inform them of the changes in the legislation and offer them a concrete solution.
The agency chose Axeptio, a specialist in this field, to comply with all CNIL guidelines. They preferred to focus on their core business while having a professional tool that monitors legal developments. With Axeptio, they found a partner that could help them comply with regulations while they focused on their clients.
When choosing a solution, the agency considered the following criteria:
- Professionalism and compliance with CNIL guidelines
- Customization for each client
- Legal developments monitoring
Axeptio met all of these criteria and more.
What the Agency Liked About Axeptio
The agency appreciated the ease of technical implementation and the ability to customize the tool for each client. They also liked the user experience, which was not too intrusive. The main objective was to make users feel confident and accept the deposit of cookies.
What the Agency Found Borderline
The agency didn’t like too complicated or intrusive pop-ins, as they scared users away.
Cookies Used and Why
The cookies used by the agency were related to their advertising activity. They used audience measurement with Analytics, and they installed Facebook pixel and LinkedIn tags to allow retargeting of relevant audiences. In B2B, retargeting is very effective in the conversion funnel and lead generation.
How the Agency Heard About Axeptio
The agency heard about Axeptio through a recommendation from one of their partners and via the sites where Axeptio’s widgets are positioned.
In conclusion, the agency chose Axeptio because of its ease of technical implementation, customization for each client, and user experience. With Axeptio, the agency could comply with all CNIL guidelines while focusing on its core business. Axeptio’s widgets were recommended by a partner and positioned on relevant sites, which helped the agency find a solution that suited their needs.