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The General Data Protection Regulation (GDPR) has brought new laws on personal data, leading to changes in how data is processed. The impact of these laws is felt by businesses and consumers alike. This article will focus on a case study of a company that has integrated Axeptio’s GDPR compliance tool to manage user consent.
Experience with GDPR
The interviewee believes GDPR is a good thing for users and the processing of their data. However, it has also meant that advertisers have had to implement new organizational procedures. To comply with GDPR, the business set up a Data Protection Officer (DPO) and added mandatory features to its site.
Approach to GDPR
When approaching GDPR, there are two schools of thought: some do everything from scratch, while others rely on specialized solutions on the market. In this case, the business chose the latter because it was easier to set up and ensured compliance with GDPR constraints.
Authenticity and Traceability of Consents Transparency have become an obligation towards consumers, and authenticity and traceability of consents are essential. In this context, the business believes it is necessary to guarantee the authenticity and traceability of user consent, similar to online reviews.
Evaluation Criteria for Choosing a Solution
The business evaluated several criteria before choosing a GDPR compliance solution. The evaluation criteria were simplicity, references, and originality. The company wanted a solution that was easy to set up and use, had good relations, and was innovative.
Choice of Axeptio
The business chose Axeptio because of its simplicity of configuration and originality. The solution met the evaluation criteria set by the company and provided an intuitive and visually appealing interface.
Integration of Axeptio
The business discovered Axeptio through other sites that use the solution, particularly in Prestashop. The tool’s integration on the business’s site went well, with good support from Axeptio’s sales team. The learning curve was easy to navigate.
Finally, the business gave Axeptio a Net Promoter Score (NPS) of 10, indicating they would highly recommend the solution to others.
In conclusion, the case study demonstrates that GDPR compliance can be straightforward with the right tools. The business evaluated several criteria and chose Axeptio for its simplicity, originality, and compliance with GDPR constraints. The tool’s integration was smooth, with good support from Axeptio’s sales team and a high NPS score. The business encourages other businesses to consider using Axeptio to manage GDPR compliance.