Are you struggling to comply with cookie consent regulations on your website? Do you find it challenging to design a cookie consent banner that is both compliant and user-friendly? If so, you’re not alone. Many website owners face these challenges and are unsure how to address them.
As companies adapt to the General Data Protection Regulation (GDPR), agencies like Nice to Meet You (NTMY) are helping their clients navigate the complex legal landscape. We spoke to Clément Fromont from NTMY to learn more about their experience with GDPR and why they chose to become part of the Axeptio solution reseller program.
Preparing for GDPR
Fromont explains that his agency began preparing for GDPR early on, seeking advice from a firm specializing in digital law. They worked to ensure their clients complied with the new regulations, implementing guidance from the Commission Nationale de l’informatique et des libertés (CNIL) on forms and data processing.
Choosing Axeptio
As an agency, NTMY has received various client requests for cookie solutions, but none of the options they tried fully met their expectations. When they discovered Axeptio, they found it easy to use and capable of considering Tag Manager, which is essential for their clients.
In addition to meeting their needs, Fromont explains that becoming a reseller of Axeptio’s solution was an opportunity to add value to digital marketing for their clients.
Using Axeptio
Fromont found the learning curve for Axeptio to be straightforward and appreciated the ability to manage the tool independently. He also valued the software’s customizability, which allowed for tailor-made solutions for their clients.
A Minimalist Solution
One of the reasons that NTMY chose Axeptio over other cookie solutions was its minimalist approach. Fromont notes that other solutions, like Quantcast, can ruin the user experience by requiring the user to accept cookies to continue browsing.
The Opportunity of GDPR
Fromont sees GDPR as a positive development for internet users, ensuring their data is better protected. From a professional standpoint, he sees the new regulations as an opportunity for businesses to improve their marketing efforts, focusing on quality over quantity.
Conclusion
As companies navigate the complex legal landscape of GDPR, solutions like Axeptio can provide a simple and effective way to comply with the regulations. For agencies like NTMY, becoming a reseller of Axeptio’s solution is an opportunity to add value to their client’s digital marketing efforts while ensuring compliance with GDPR.
