The General Data Protection Regulation (GDPR) and other laws on personal data have become an essential aspect of online privacy and security. It can be a complex process for companies to comply with these laws, especially when collecting user consent. In this use case, we’ll explore how one company managed this process and their experience with a specialized solution for cookie consent management.
Entrusting the GDPR Project
The company in question is a data processing company that deals with sensitive information. Therefore, their priority was ensuring data usage security and transparency. They set up GDPR projects throughout the year to comply with all the recommendations of the CNIL, the French data protection authority. The director of the company was personally invested in this important project and managed it with a law firm specializing in the GDPR. They wanted to ensure all the regulations were met to secure the company’s data and protect user privacy.
The Importance of User Consent
The company understands the importance of user consent in GDPR compliance. It allows them to clearly define which users have accepted the processing of their data. There are two schools of thought: those who do it themselves and those who rely on specialized solutions. The company tried both methods before deciding that a technical solution was more flexible.
Authenticity and Traceability of User Consent
The authenticity and traceability of user consent are crucial to facilitate the execution of a right of withdrawal if necessary. This ensures that users can control their data and withdraw their support if needed.
Criteria for Choosing a Solution
The company’s selection criteria for a solution included ease of use, a clear understanding of the benefits, potential time savings, and regulatory expertise. They also wanted a solution natively compliant with the GDPR and could be customized to match their visual identity.
Why They Chose Axeptio
The company chose Axeptio because of its integration and customization of the cookie banner. They appreciated the fun and exciting aspect of the super cookie branding. They found Axeptio easy to use, quick to set up, and easy to modify.
Borderline Practices in Consent Collection
The company found subscribing to remove tracking ads on specific sites as a borderline solution that does not fall within the framework of the GDPR and legal design. Staying transparent and honest with users regarding their data collection is essential.
Third-Party Cookies and Why They Are Used
The company uses LinkedIn, Facebook, and Google Analytics cookies to track its advertising campaigns. This allows them to continually improve their website and provide a better user experience for their audience.
How They Heard About Axeptio
The company heard about Axeptio from a law agency called We Are Bold. They were attracted to Axeptio’s widget because of its unique design and engaging branding.
Installation and Use of Axeptio
The installation of Axeptio was quick and easy, and the company could install it via Google Tag Manager. They did not need any additional help from the Axeptio team. Finally, the company highly recommends Axeptio, giving them a 10 out of 10. The company was impressed with the simplicity and effectiveness of the solution and appreciated the ability to customize the widget to match its brand’s visual identity.
Conclusion
The GDPR and other laws on personal data have become an essential aspect of online privacy and security. Companies that process sensitive information must comply with these regulations to protect user privacy and maintain trust. Specialized solutions like Axeptio help simplify the collection of user consent and ensure authenticity and traceability, making GDPR compliance easier for companies.
