Oxicat is a digital agency that helps its clients grow and achieve their goals by providing customized solutions with passion and dedication. They listen, understand, and act to deliver outstanding results and always stay by their client’s side for the long term. Committed to excellence, they stand out from other agencies by focusing on their client’s growth and success.
Oxicat: A Digital Agency Focused on Client Growth
In this interview, Oxicat shares its experience with the GDPR, its approach to compliance, and its choice of Axeptio for GDPR consent management.
GDPR Compliance: A New Step in Website Management
Oxicat’s first reaction to the arrival of the GDPR was to see it as an additional constraint. However, they quickly realized that it was a new and vital step in creating and managing websites. As they are not lawyers, they looked for a solution that would be as compliant as possible with the recommendations of the CNIL (the French data protection authority).
The Collection of Consent: The Critical Part of GDPR Compliance
The collection of consent is essential for GDPR compliance. Without permission, the advertiser is blocked in its online or offline communication. Oxicat believes that collecting support is a critical part of GDPR compliance. They also agree that it is necessary to guarantee the authenticity and traceability of users’ permissions, just as it is essential to ensure the authenticity and traceability of online reviews.
Specialized Solutions for GDPR Compliance
Regarding GDPR compliance, there are two schools of thought: some do everything from scratch, while others rely on specialized market solutions. Oxicat chose the second option as it needed a reliable, durable solution to handle future regulatory changes. By going through Axeptio, they outsourced legal and legislative monitoring to a certain extent, which was very reassuring for them.
Evaluation Criteria for GDPR Consent Management Solutions
Oxicat identified several evaluation criteria for GDPR consent management solutions, including functional coverage, ease of implementation and maintenance, and centralized management of projects. With many websites under control, it was vital for them to deploy the solution on all sites quickly.
Why Oxicat Chose Axeptio
Oxicat chose Axeptio for its functional coverage, ease of implementation and maintenance, and user-friendly interface. They were also attracted to Axeptio’s playful approach, which goes against everything in GDPR consent management. As a French solution, Axeptio was a big plus for them, and they appreciated that they could manage all their projects centrally in a straightforward and user-friendly interface.
Borderline Practices in GDPR Compliance
Oxicat finds the privacy policy exasperating, as users are pushed to accept contracts on each visit to a website without even reading them. This is a borderline practice that the GDPR aims to address. Oxicat encourages users to read the privacy policy and understand their rights.
Cookies Solutions Used by Oxicat
Oxicat systematically uses Google Analytics to collect statistics and measure web marketing actions. They also use YouTube to display videos and occasionally use chatbots to interact with internet users.
Axeptio Integration and User Experience
The integration of Axeptio on Oxicat’s website went smoothly, and they quickly got the hang of the interface. They now deploy the solution almost systematically for all their clients.
NPS Score for Axeptio
Oxicat gave Axeptio a perfect score of 10 and highly recommends the solution to others. They appreciate the reliability, durability, and compliance of Axeptio, as well as its user-friendly interface and playful approach.
Conclusion
For Oxicat, GDPR compliance is an essential part of website management, and they chose Axeptio as their GDPR consent management solution.
Many companies have turned to specialized solutions to ensure compliance and simplify the implementation of GDPR requirements. Among these solutions, Axeptio stands out for its reliability, ease of use, and playful approach to a complex subject. It’s user-friendly interface and centralized project management make it a go-to solution for businesses and digital agencies looking to streamline their compliance efforts.
As the digital landscape evolves, the GDPR and other data protection regulations will undoubtedly face new challenges and updates. Still, businesses and users alike can take comfort in knowing that tools like Axeptio are available to ensure compliance and protect personal data.