Planète OUI is a French energy provider that uses 100% renewable energy to power 70,000 clients. To further its sustainability commitment, the company focused on protecting personal data and implementing measures to ensure that its customer’s data is secure. As part of their efforts to comply with the GDPR, Planète OUI installed Axeptio’s cookie module on their website to manage their cookie consent.
Planète OUI: A Sustainable Energy Provider’s Use of Axeptio’s Cookie Module for GDPR Compliance
In this article, we interviewed Valentin Thiriet, Web Acquisition Manager of Planète OUI, to discuss their experience with GDPR compliance and using Axeptio’s cookie module.
The Importance of GDPR Compliance for Planète OUI
Planète OUI chose to develop a deep understanding of GDPR compliance as they recognized the importance of protecting personal data for their clients. As a renewable energy provider, they believe that data protection is aligned with their brand values and commitment to sustainability. The company processes sensitive data such as energy consumption and invoicing, making protecting personal data essential.
Valentin Thiriet stated that the GDPR has helped to slow down certain insidious marketing practices and puts data back at the center of the debate. He believes GDPR compliance is necessary to ensure that personal data is protected and that companies are transparent about its use.
Challenges of GDPR Compliance
For Planète OUI, the challenge of GDPR compliance is to ensure that the data they process is protected while respecting their values. They need to develop tools to control access to the data and raise awareness of the issues among their teams. The company is committed to providing maximum comfort and transparency to the user.
Valentin Thiriet acknowledged that while the principles of GDPR are clear, the application recommendations can be vague. It is not always clear what is mandatory and what is recommended. The GDPR gives users back control over their data, which is essential to the company.
The Use of Axeptio’s Cookie Module
Planète OUI chose Axeptio’s cookie module for several reasons. They needed a customizable module that provides a granularity of choice in consent, easy access to the consent register, and the ability to add fun and exciting features to the module.
Valentin Thiriet said that the fun and engaging world of Axeptio’s brand was appealing to them. Both Planète OUI and Axeptio cultivate an attachment to the brand and have a similar graphic universe. The company likes brands with a unique identity and distinct universe aligning with its values.
Importance of User Consent and UX/UI
Valentin Thiriet believes that giving the user what they need is the most important thing. Planète OUI has a significantly developed privacy policy that addresses every facet of data use in their company. They also provide exhaustive information on cookies to ensure transparency.
Regarding user experience, offering a visible module without being intrusive is essential. Categorizing information simplifies understanding by dividing cookies into sets of objectives, such as analytical or advertising. Asking the user for their consent is a risk that can be avoided by proving that the user can trust the company with their data.
Conclusion
GDPR compliance is essential for companies to ensure that personal data is protected and transparently used. Planète OUI chose Axeptio’s cookie module to manage their cookie consent as it provided customization, ease of access, and fun features. Transparency and user consent are crucial for a responsible site policy. The compromise between offering a visible module without falling into an intrusive user experience is also essential.
