Presencity, a French digital agency, is dedicated to generating leads through advertising. As such, complying with GDPR, ePrivacy, and CCPA regulations has been a significant priority for the agency. In this article, we’ll explore Presencity’s experience with these regulations and how they have tackled the challenge of collecting consent to achieve compliance.
Welcoming the Regulations
Presencity believes that these regulations are a positive development for the digital world. The company believes that personal data must remain safe on the internet, and it is essential to feel reassured. However, from a professional perspective, these regulations are an added constraint that adds a necessary layer to their work. Despite this, the company has quickly adopted new reflexes that allow them to understand better the issues surrounding the regulations.
Handling GDPR Internally
Initially, Presencity assumed they still had time to tackle the regulations. But with time, they realized that it was a priority and divided the tasks within the team. While other players in the market were slow to take an interest, Presencity was proactive in adopting GDPR compliance measures.
The Importance of Consent Collection
Presencity believes that collecting consent is the most critical part of GDPR compliance. Generating leads through advertising is a significant part of their business, making cookie consent a crucial factor. Presencity initially had reservations about cookies but has managed to gain consent by using a good CMP and explaining the purpose behind the cookies. Presencity thinks that collecting support is a continuous process requiring a suitable and reliable solution.
Choosing the Right Solution
Presencity thinks that developing a consent module is not their job, so they chose Axeptio, a specialized market solution. When selecting a consent solution, Presencity evaluated the criteria of a French solution, affordability, ease of understanding and configuration, and aesthetics. They were happy with Axeptio’s user-friendly solution and appreciated its easy configuration process.
Borderline Practices
Presencity finds the practice of displaying a cookie consent banner without allowing users to choose them or showing them when users want to choose them borderline. Presencity believes that users should be allowed to select or refuse cookies.
Used Solutions and Integrations
Presencity uses Hubspot (CMS and CRM), ActiveCampaign (marketing automation), Google Ads, Facebook, and LinkedIn Marketing. Integration of Axeptio’s solution required reconciling 10/12 cookies to trigger specific rules for GTM triggers, but ultimately the process was simple and easy to understand.
A Positive Recommendation
Presencity strongly recommends Axeptio and rates the solution a 10/10. They believe that Axeptio offers the best solution on the market and appreciate its user-friendly interface and precise documentation.
Conclusion
In conclusion, Presencity considers GDPR, ePrivacy, and CCPA regulations to be a positive development. As a company that generates leads through advertising, cookie consent is crucial in achieving GDPR compliance. Choosing a reliable solution such as Axeptio has helped Presencity collect and manage consent effectively. Axeptio’s user-friendly interface and clear documentation have contributed to Presencity’s positive experience with the answer.
