Prestashop, the well-known e-commerce platform, has recently integrated the Axeptio module to manage website cookies. This move has come after the outdated homemade tool of Prestashop was no longer compliant with the new recommendations of CNIL. In this article, we will discuss why Prestashop has chosen the Axeptio module and what they liked about the solution.
Criteria for Choosing a New Tool
According to Marine Dizol, Legal Manager at Prestashop, the main reason for choosing the Axeptio module was its customization options. She was impressed with the tool’s demo, which allows everything to be managed in a custom way. Another advantage that stood out was the ease and speed of integration, which allowed the operational staff to adapt to the tool quickly. Moreover, the solution already managed many of their cookies, making switching to the new device easier.
UX-UI and Design Considerations
One of the main concerns of Prestashop was UX-UI and the tool’s design. The company needed a tool that would be quick to implement and not interfere with reading the pages. According to Marine Dizol, many solutions available in the market were not very pretty and didn’t fit harmoniously into their sites. Axeptio’s module, on the other hand, was small, discreet, and worked well. The widget’s appearance is customizable, allowing different colors to match the website’s design. The fact that the module is accessible via a small button on the side of the browser is user-friendly and makes the solution even more appealing to Prestashop.
Collection of Consent
One of the things that Prestashop particularly liked about Axeptio’s solution was the ability to collect consent by purpose. Having a screen dedicated to each purpose rather than a big table with many lines makes it much more transparent and more accessible for users to understand. A switch next to each cookie on the module and direct access to the relevant privacy policy were also assets of the tool. The Legal Manager also appreciated the module’s accessibility on all site pages.
Fears About the Reaction of Users
Initially, Prestashop was concerned about allowing users to oppose the deposit of cookies. However, after some testing, they realized this was not an issue. The high accessibility of the module on the site was not a problem either.
Conclusion
Prestashop chose the Axeptio module for its ease of use, customization options, easy and quick integration, successful design, and consent management. The module’s appearance is discreet and customizable, and its accessibility on all site pages is an excellent feature. The ability to collect consent by purpose and the presence of a switch next to each cookie on the module makes the solution user-friendly and easy to understand.
