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The arrival of GDPR and other privacy laws has changed how businesses collect and manage customer data. While it can initially seem overwhelming, complying with these regulations is essential for maintaining customers’ trust and avoiding legal issues.
In this article, we’ll explore a use case of a business that used Axeptio to manage GDPR compliance and gather customer consent.
Experience with GDPR and privacy laws
The business had already complied with the strict regulations of the Autorité des Marchés Financiers (AMF), so they were well prepared for the arrival of GDPR and other privacy laws. However, they were late in implementing consent management for their websites.
Internal management of GDPR compliance
An agency working on the business’s SEO alerted them that their websites did not have consent management. They recommended using Axeptio to manage this issue. The chief marketing officer ordered the license registration, and the agencies in charge of the different websites handled the technical implementation.
The importance of collecting consent
Collecting consent is considered the most critical part of GDPR compliance. However, the business didn’t find it too challenging, thanks to the ease of use of Axeptio. For them, updates to the general terms and conditions of use posed a more significant challenge.
Authenticity and traceability of consent
The business considers it essential to guarantee the authenticity and traceability of consents to users, even if many customers accept all cookies without reading through the details. Consent management is critical for marketers using customer data to improve their services.
Why they chose Axeptio
The business appreciated the simplicity of Axeptio, which was easy to use even for someone without technical skills. They also liked that Axeptio provided a turnkey solution for their consent management needs.
Small focus on cookies
The business used Google Tag Manager to manage its cookies, as it was simple and free.
The business gave Axeptio a perfect score of 10 when asked if they would recommend the tool to others.
In conclusion, complying with GDPR and other privacy laws is essential for any business that collects and manages customer data. A tool like Axeptio can simplify the process and allow companies to focus on their core services.