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With the arrival of the General Data Protection Regulation (GDPR) and the new laws on personal data, companies were forced to change how they collect, process, and store personal data. An effective GDPR compliance strategy requires a thorough understanding of the regulations, extensive planning, and significant technological investment. This article will examine how one company approached GDPR compliance and why it chose Axeptio as its consent management platform.
Experiencing the Arrival of GDPR
The implementation of GDPR was a daunting task for many companies. For some, it was seen as very restrictive from a marketing perspective, leading to the loss of valuable data such as statistics. However, it was acknowledged that compliance was essential, even if complicated to implement.
Approaching GDPR Internally
To comply with GDPR, it was necessary to re-evaluate the data collected and assess its relevance. At Anjou Tourisme, each of the three poles of the company was associated with GDPR compliance in connection with their Data Protection Officer (DPO). An internal training program was also provided to ensure all team members knew of the new regulations.
The Critical Role of Consent Collection
It is often said that the “collection of consent” is the most critical part of GDPR compliance. Consent affects all areas, from technical to customer relations, advertising, and monitoring. At Anjou Tourisme, the Marketing Manager, supported by a developer, was responsible for the cookies issue. However, they recognized that visitors cannot be forced to accept all cookies before visiting the website. Instead, they should be given the option to accept or refuse.
Choosing a Consent Management Platform
There are two approaches to consent management: building a solution from scratch or relying on specialized solutions in the market. Anjou Tourisme chose the latter option, citing technical and legal reasons. The Marketing Manager lacked the technical expertise to develop a solution from scratch, and the team knew that managing consent required specific knowledge.
After conducting research, they chose Axeptio as their consent management platform. The solution provided a simple way to follow legislation with an easy-to-create, customizable pop-up that met their design criteria. Axeptio’s recognition by the CNIL (the French data protection authority) also guaranteed compliance.
Appealing Aspects of Axeptio
The simplicity of creating the pop-up, its graphics, and the ability to customize it to their branding were the main aspects of Axeptio that appealed to Anjou Tourisme. They appreciated the ease of creation and implementation while also being a complete solution.
Anjou Tourisme found pop-ups that appear and block access to the site until visitors agree to be too intrusive. Such practices are viewed as a poor way to gain consent and could harm the user experience.
Anjou Tourisme discovered Axeptio through Google. After conducting a few searches, they recognized the unique pop-up style they had seen on other sites.
NPS Score: 10 out of 10
Anjou Tourisme highly recommends Axeptio and rates the solution a 10 out of 10. With the solution’s simplicity and ease of use, it was the perfect fit for their GDPR compliance needs.