The General Data Protection Regulation (GDPR) has significantly impacted how companies handle personal data. This EU regulation has been in effect since May 2018 and aims to strengthen the protection of individual privacy and data rights. In this article, we will discuss a case study on how a French company tackled the challenges of GDPR compliance and why they chose Axeptio as their solution.
Experiencing the Arrival of GDPR
Implementing GDPR was not easy for many companies, including the French company in this case study. At first, it seemed heavy and somewhat complicated to implement. However, with time and effort, the company found a way to deal with it internally. They thought about the data they collected and simplified some of the forms.
The Importance of Consent
It is often said that the “collection of consent” is the most critical part of the GDPR. Companies must collect explicit and informed consent from their users before processing their data. The French company in this case study agrees with this notion.
Choosing a GDPR Solution
There are two schools of thought regarding GDPR compliance: some do everything from scratch, while others rely on specialized solutions on the market. In the case of the French company, they opted for the latter option. They considered their added value as the service they provide to freelancers, and Axeptio seemed like a turnkey solution to collect user consent. Developing an internal system would have been redundant.
Authenticity and Traceability of Consent
Guaranteeing the authenticity and traceability of user consent is crucial to GDPR compliance. The French company in this case study agrees that this is essential.
Evaluation Criteria for GDPR Solutions
In this case study, the French company identified several evaluation criteria when choosing a GDPR solution. These included ease of configuration, price, security, and design of the popup on their site.
Why Axeptio?
The French company chose Axeptio as their GDPR solution. One of the main reasons was the offbeat communication and illustrations used by Axeptio. The French company appreciated Axeptio’s approach of de-dramatizing cookies and presenting the information in a fun way.
Small Focus on Cookies
The French company used Google Tag Manager to manage its cookies. They found it relatively simple and free.
Discovering Axeptio
The French company discovered Axeptio when they saw a popup on another website.
NPS Score
When asked if they would recommend Axeptio to their friends and family, the French company scored 10.
Conclusion
In conclusion, GDPR compliance is essential for companies operating in the EU and handling personal data. Choosing the right GDPR solution can be challenging, but ensuring the authenticity and traceability of user consent is crucial. The French company in this case study found Axeptio to be a suitable GDPR solution, primarily due to its offbeat communication and ease of use.
