Wisembly is a French company that strives to enhance meeting productivity and engagement by promoting interaction among participants. The company’s primary goal is to tackle the common issues in meetings today, such as lack of preparation, participant inattention, and unequal participation. This article delves into the company’s experience with GDPR compliance and how they chose Axeptio to assist them.
Reinventing Meeting Interactivity with Wisembly: A Use Case on GDPR Compliance with Axeptio
Wisembly was created to revolutionize meeting interactivity and productivity by promoting participant engagement. The company addresses common meeting issues by providing a platform that fosters participant interaction, thereby increasing engagement and productivity. The main points that Wisembly aims to resolve include poor preparation by organizers, lack of attention from participants, and unbalanced speaking. Wisembly’s vision is to provide an innovative solution that enhances meeting effectiveness while ensuring participants remain engaged.
Experiencing the Arrival of GDPR and Personal Data Laws
Wisembly was late in addressing GDPR compliance, but the company recognized the importance of showcasing its commitment to privacy issues. This was not only beneficial for the company but also for its users. The team handled the GDPR compliance requirements internally, including obtaining marketing consent, updating legal documents, ensuring HTTPS, and creating mapping and registry sheets. However, the last piece of the puzzle was consent for cookies, which was solved with the help of Axeptio.
The Criticality of Consent Collection
Consent collection is often considered the most crucial part of GDPR compliance. Consent affects all sectors, including technical, customer relations, advertising, and monitoring. In Wisembly’s case, consent collection was essential for generating leads through advertising. Wisembly initially had concerns about cookies, but with the help of a good CMP and explaining what is behind these bits of code, they could obtain consent.
Choosing Axeptio for GDPR Compliance
When it comes to GDPR compliance, two schools of thought exist. Some companies do everything from scratch, while others rely on specialized solutions available in the market. Wisembly did a small benchmark and isolated two solutions, with Axeptio being their top choice. They appreciated the efforts made by Axeptio in promoting transparency, making it easier for users to understand what they are consenting to.
Authenticity and Traceability of User Consents
Ensuring the authenticity and traceability of user consent is crucial, as it prevents advertisers from changing approval after the fact. Wisembly recognizes the importance of this, and this was one of the key reasons for choosing Axeptio as their GDPR compliance solution.
Appealing Aspects of Axeptio
Wisembly found Axeptio’s user experience (UX) exceptional and appreciated that it was a French company, making it a reliable solution for their compliance needs.
Borderline Practices
Wisembly found many websites displaying obsolete banners without real user choices, which is a concerning practice.
Integration of Axeptio on Wisembly’s Site
Integrating Axeptio on their site was a smooth process for Wisembly. They discovered Google Tag Manager, which complemented Axeptio and enabled them to synchronize their consents with GTM—wisembly sought technical support from Axeptio on several occasions, primarily to synchronize their approvals with GTM. They rated the support positively, indicating their satisfaction with the team’s assistance.
Recommendation for Axeptio
Wisembly highly recommends Axeptio and rates the solution a 10 out of 10.
In summary, implementing GDPR and other privacy laws has been crucial for businesses to protect user data. However, it can be challenging to ensure compliance, especially when collecting consent for the use of personal data. This is where Axeptio comes in, offering an easy-to-use solution that ensures transparency and traceability of user consent.
Conclusion
Wisembly’s positive experience with Axeptio is a testament to the solution’s effectiveness in meeting their needs. With Axeptio, Wisembly could quickly and easily obtain user consent for their cookies, ensuring compliance with privacy laws. The solution’s user-friendly interface and transparency features were particularly appealing to Wisembly, and they highly recommend Axeptio to others.
If you are looking for a solution to help with GDPR compliance and the collection of user consent, Axeptio is an excellent option to consider. With its affordable pricing, customizability, and French-made reliability, Axeptio offers a comprehensive solution for all your consent management needs.
