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Wolfpack Coaching: “GDPR appears to align with my coaching practices (listening and respecting choices).”
Wolfpack Coaching has deployed Axeptio’s cookie widget on its website. It offers personal and professional coaching. It is the perfect example of a small company impacted by GDPR. It mobilized technical expertise and dedicated tools.
GDPR to align data exploitation with coaching values
GDPR compliance is a critical process for small businesses. It involves a complex and technical subject and can have a significant impact, such as with Wolfpack Coaching’s data collection used for advertising.
Indeed, GDPR challenges existing practices. But ultimately, it is an opportunity to apply principles and values to personal data that structure the product or service offering.
In fact, GDPR appears to be in line with my coaching practices (listening and respecting choices), says Wolfpack Coaching.
Aligning the brand values helps build trust with the customer. “I had to think about the best way to optimize the customer experience and my conversion funnel, but ultimately, it reassures the user about using their data.
They acquire certainty that their data will not be misused or sold to corrupt data banks.
Cookies, a technical subject that requires a dedicated solution
Managing cookies on a website is a complex subject. It requires involvement in a tremendously technical matter. Wolfpack Coaching confirms this:
- GDPR is quite constraining to implement, technically speaking, on the website”;
- Consent for the right cookies must be offered, which is not always easy.
To meet GDPR requirements, Wolfpack Coaching relied on specialized expertise:
- Deborah, my partner in digital marketing at Digitalix, for implementing the solution on the website;
- A specialized lawyer for drafting legal notices and privacy policies.
As for cookies, a third-party cookie management tool was the ideal solution. Behind this choice is a desire to benefit from all the advantages that make the task easier:
- Ease of implementation of the solution;
- Responsiveness of support.
- What cookies are used by Datadunk?
- Google Analytics for statistics;
- Google Ads and the Facebook pixel for advertising and remarketing.
An issue: building a different user experience
Managing cookies is also exciting to bring out the company’s values and differentiate it from other actors. Particularly those who:
- block navigation on a site if you do not accept cookies;
- or make you pay “to continue browsing if you do not want to accept cookies.
At Wolfpack Coaching, they are aware that internet users visit many websites. Therefore, all the solicitations they may encounter affect their perception of cookies.
Internet users are continually solicited during their web browsing by cookie consent banners
With each new site, a new banner or even complete site blocking. Proposing something a little offbeat, thoughtful, and tailored to the public can encourage them to pay more attention to what is written and to reflect on what they have done.
Thus, for Wolfpack Coaching, GDPR was a solid opportunity to align its marketing and analytics practices with the values that permeate coaching practices.
In the end, better ethics, transparency, and a great understanding of usage and perception by the audience for this type of subject. Easy to use and deploy, Axeptio’s widget stood out for its originality, making the subject engaging and lively.