YATEO is a 100% digital agency that provides its clients with end-to-end support in designing their platform, communication, and business development. One of YATEO’s key roles is to help clients comply with the General Data Protection Regulation (GDPR), and it does so by recommending the use of Axeptio’s cookie module. This article explores YATEO’s approach to GDPR compliance, the criteria for choosing a cookie management solution, and the benefits of Axeptio’s cookie and consent management solution.
Introducing YATEO
Yves Attias, Founder and CEO of YATEO Prestashop Agency, describes YATEO as a consulting agency that offers expertise in three areas. The first area deals with creating and redesigning custom platforms such as websites, web or mobile applications, and business tools. The agency’s approach is to recommend the technology that best suits the client’s needs, whether it’s Drupal, WordPress, Prestashop, or others. The second area of expertise is natural referencing, where YATEO manages the client’s search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns. The third area involves managing all paid activities such as search engine advertising (SEA) and social ads. YATEO works with various clients, from start-ups and SMEs to large companies such as BNP and PSG.
GDPR Compliance
The GDPR came into effect more than two years ago, and YATEO has since been advising clients on how to comply with the regulation. YATEO ensures that its clients comply with GDPR on their website by addressing the acceptance of cookies, the implementation of a privacy policy, the management of rights such as data access and deletion, and the security of the client’s data. The agency also recommends solutions to manage GDPR compliance, such as Axeptio’s cookie module.
Client Perception of GDPR Compliance
Clients often perceive the GDPR compliance process as a chore, and they tend to feel lost when it comes to the web part. At YATEO, the agency takes the time to explain what a cookie is, how they are used, and how the GDPR requires transparency on this subject. Clients are happy to be informed about their steps to comply with GDPR.
Criteria for Choosing a Cookie Management Solution
YATEO recommends integrating a cookie management solution, as it becomes challenging to list all the cookies exhaustively for non-specialists. The agency’s criteria for choosing a solution include its effectiveness, design, and cost. The solution must effectively manage cookies, must have an attractive design, and be able to maintain the client’s graphic charter. The cost of the solution is essential, and transparency and openness are crucial considerations when choosing a solution.
UX UI Design and Cookie Management
YATEO believes that UX UI design is critical, and the user must be able to choose to say yes or no to each cookie. Some users prefer to go into detail; if it’s important to them, it should be important to the e-tailer. YATEO is not concerned that the user will refuse cookies because they do not base their advertising or acquisition strategy solely on cookies. Google and Facebook also work with other systems besides cookies.
Benefits of Axeptio’s Approach to Cookie and Consent Management
YATEO likes Axeptio’s cookie and consent management approach because of its design and customer references. Axeptio’s module has an attractive design, and the company has many customer references, which provides reassurance to YATEO’s clients. The solution and banner have become a standard and norm for clients, and it’s reassuring to know that the answer is used by large sites that trust Axeptio.
Conclusion
In conclusion, YATEO is a digital agency that helps its clients comply with the GDPR. YATEO advises its clients on various GDPR compliance topics, such as consent management, data protection, and privacy regulations. One recommended solution is using Axeptio’s cookie module, which is well-designed and has a good reputation in the industry.
YATEO believes UX/UI is essential in designing a well-crafted project that can transform well. The user must be able to choose whether or not to accept cookies, and YATEO recommends that users have the option to accept or refuse specific types of cookies.
While some users may refuse cookies, it is not a significant issue for YATEO, as their advertising or acquisition strategy is not solely based on cookies. Google and Facebook also work with systems other than cookies. However, refusal can affect audience measurement, but it is not dramatic without sufficient traffic volume.
Regarding choosing a cookie management solution, YATEO recommends that the answer should do the job, be aesthetically pleasing, and have a reasonable cost. Transparency and trust are also essential, as many solutions in the market have been abused.
Overall, YATEO’s mission is to accompany its clients from start to finish by helping them design their platform, communicate, and bring in business. As a trusted partner, YATEO ensures that their clients’ activities comply with the GDPR and that their data is secure.
