Do you require a cookie policy? The Axeptio widget alone offers substantial information. However, you may opt to include a paragraph in your privacy policy detailing anything you believe is lacking.
Ensuring Accessibility
If necessary, create a specialized section for cookie information. You can increase its accessibility by incorporating links in your website’s footer, on your Consent Management Platform, or within your legal disclosures.
Typical Document Structure
A standard cookie policy is organized around three main questions:
- What are cookies?
- Which cookies are used on my site, and for what reasons?
- How can I accept or decline cookies?
Defining Cookies and Other Trackers
Start by explaining what a cookie is. Go further to present various other types of trackers that you or your service providers utilize, such as fingerprinting, invisible pixels, local storage, and so on.
Categorizing Cookies Used on the Site
Enumerate each primary category of cookies used on the site, such as audience analytics, personalized advertising, social media content sharing, video playback, chat, and others. Clarify which types of trackers are in use.
Note: Publishers aren’t legally required to inform users about purely technical cookies, but it’s good practice to do so.
Explaining Cookie Purposes and Data Collection
Provide a clear explanation for each primary cookie category, detailing their functions and the data you gather. This includes outlining the practical applications of advertising cookies.
Note: Providing a comprehensive list of cookies, complete with their technical names and uses, is not mandatory but can be helpful for transparency.
Identifying Third-Party Entities
List the third-party entities that place cookies on your site. These third-party cookies are set by entities whose tags you include in your site’s source code.
Note: It’s important to provide the list of these third-party partners to your users, especially when working with many advertising partners.
Discussing Cookie Storage Duration
Consider incorporating a paragraph concerning the lifespan of the cookies and the retention period for data collected for audience analytics.
Note: This information can also be included in your privacy policy’s data retention paragraph.
Guiding Users on Cookie Preferences
Explain how to accept or reject cookies and alter one’s preferences. Offer a link to open the cookie widget and detail its operation.
Note: Referring to browser settings or private tools like Youronlinechoice does not absolve you from the responsibility of adding a cookie widget to your site.
Final Review
Ensure your cookie policy is thorough and complete, while still being readable. Avoid overusing legal or technical language. Review your section thoroughly before you finalize and publish it.
