Measuring the impact of server-side tracking
In a constantly evolving tracking landscape with Apple’s regular ITP updates, the impending end of third-party cookies, and the instability of data transfer relations between the USA and the European…
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Stay GDPR Compliant on WordPress: Leverage Axeptio Plugin for Easy Integration!
Do you have a WordPress project? Fantastic news! We’ve made all the necessary preparations with Axeptio and the Axeptio WordPress plugin to help you easily achieve GDPR compliance. Let’s walk…
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Cookie Banner Mastery: Unleash the 7 Incredible Benefits for an Enhanced User Experience
Navigating the world of data privacy can feel like being at a bar with an overwhelming selection of beers. You know you need to make a choice, but with so…
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7 reasons not to track everything on a website
I frequently see accounts with over 100 tracking tags dedicated to web analytics. Or even bizarre requests for tracking every single click on a link in the footer. The desire…
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Why do marketing platforms ask for user data?
Meta Ads, Google Ads, TikTok Ads, or even Criteo, each ad network operates based on an advertising algorithm to best reach your marketing target according to your goals. To achieve…
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Contextual consent
Imagine a restaurant where, just because you look at the front door, the waiter rushes up to you and forces you to order a dish, on the spot. Isn’t it…
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GDPR Cookie policy checklist
Do you require a cookie policy? The Axeptio widget alone offers substantial information. However, you may opt to include a paragraph in your privacy policy detailing anything you believe is…
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Why Steering Acquisition Campaigns Based on Margins is Essential in 2023
The Covid-19 crisis combined with inflation effects has led to a paradigm shift for numerous businesses. The once common sprint for funding rounds and business turnover (profitable or not initially)…
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Implementing a Tracking Strategy
The saying “what gets measured, gets improved” is now more applicable than ever to your website. How can you be sure that your goals are being met if you don’t…
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