Imagine a restaurant where, just because you look at the front door, the waiter rushes up to you and forces you to order a dish, on the spot.
Isn’t it unimaginable? Yet that’s precisely what occurs when you employ a conventional consent wall to gather cookie consent.
No sooner have you clicked on the link to the site than a window abruptly appears, obstructing any action without any prior greeting, and demanding that you make a choice, or else there will be consequences. Not a very pleasant experience!
Sure, it may be a valuable tool for interaction, but it can also contribute to a high bounce rate. Easy come, easy go, farewell to the visitor! 😊
Optimize consent and emphasize UX
Given Axeptio’s commitment to not compromising user experience, compliance, and the valuable insights gained from data (we are also fully aware of the benefits of these tools 😊), we have created a hybrid version called the Contextual Consent Wall.
The principle: Staggered consent gathering
When the user arrives on your page, the classic Axeptio widget appears without interrupting their browsing of the page content. This ensures they stay in the best possible mood, with no blocking or frustration, reducing the likelihood of them leaving the page.
However, once you have determined that the user is sufficiently engaged with the site’s content, you can display a consent widget that blocks the middle of the screen.
You have the flexibility to trigger it whenever and however you prefer – whether it’s on clicking, after scrolling a certain distance, or after spending a specific amount of time on the site. The choice is yours!
