Are you feeling challenged by Intelligent Tracking Prevention (ITP), a privacy feature introduced by Apple that limits the ability of third-party cookies to track users across multiple sites? If you rely on marketing cookies to track user behavior and personalize ads, this can be a significant obstacle to your success. But don’t worry; we have some motivation for you! In this article, we will explore how server-side tracking can help you overcome the limitations of ITP and how Stape’s Cookie Keeper tool can help you restore missing or deleted marketing cookies.
ITP: A Challenge for Your Business
Intelligent Tracking Prevention is a privacy feature that aims to protect users’ privacy by limiting the lifespan of third-party cookies to 7 days. Suppose a server behind a CNAME tries to set a cookie with an IP address that starts with a different first half. In that case, the cookie will be limited to a maximum of 7 days, regardless of its original time. This poses a challenge for businesses that rely on marketing cookies to track user behavior and personalize ads.
But you’re not alone in this challenge! There is a solution that can help you overcome ITP’s limitations and continue tracking user behavior effectively.
Server-Side Tracking: The Solution to Your Challenge
Server-side tracking is a technique where tracking code is executed on the server rather than the client’s browser. This means the cookies are set on the server side rather than the client side, making them immune to ITP’s limitations on third-party cookies.
By implementing server-side tracking, you can host your tracking code on your servers or use third-party services that offer server-side tracking. Stape is one such service that provides developers with various tools and services, including server-side tracking for businesses that rely on marketing cookies to track user behavior and personalize ads.
Stape: Your Partner in Overcoming ITP’s Limitations
Stape is a cloud-based platform that offers serverless architecture for building scalable applications. It provides developers various tools and services, including server-side tracking for businesses that rely on marketing cookies to track user behavior and personalize ads.
Stape’s server-side tracking works by generating a “master cookie” that contains a unique user ID based on the user’s hashed IP address and timestamp. The marketing cookies, such as Google Analytics (_ga) and Facebook Ads (_fbp), are linked to this “master cookie.” If cookies are missing or deleted, the Cookie Keeper tool utilizes the information stored in the “master cookie” to restore them.
The Cookie Keeper Tool: Your Secret Weapon in Overcoming ITP’s Limitations
The Cookie Keeper tool is essential to Stape’s server-side tracking solution. It operates by generating a “master cookie” that contains a unique user ID created from a combination of the user’s hashed IP address and hashed timestamp. The statistics and marketing cookies, such as Google Analytics (_ga) and Facebook Ads (_fbp), are linked to this “master cookie.” If any cookies are missing or deleted, the Cookie Keeper uses the information stored in the “master cookie” to restore them.
With the Cookie Keeper tool, your marketing cookies continue to operate correctly and precisely track user behavior on your website, even if the original cookies were removed. This is your secret weapon in overcoming ITP’s limitations and achieving success in marketing campaigns!
Conclusion: You’ve Got This!
ITP may have posed a challenge for your business, but you’ve got this! By implementing server-side tracking with Stape and utilizing the Cookie Keeper tool, you can overcome ITP’s limitations and continue tracking user behavior effectively. Don’t let ITP hold you back from achieving your marketing goals. With the right tools and mindset, you can succeed!
