A few months ago, nobody had heard of the GDPR. However, the text was adopted two years ago without attracting the attention of French companies. Since then, the media and law firms have taken up the subject with posts, white papers, or conferences, often in an alarmist tone. Company leaders and marketing services are starting to worry without necessarily considering that it could be a golden opportunity to establish a healthier relationship with their users. On the technical side, developers are often tempted to develop their consent module. But is it reasonable? We will give you our opinion on the subject.
The GDPR overloads your roadmap.
Your developers are already heavily solicited by the different services of your company. You naturally prioritize developments that have an immediate impact on your business. And you are right! In the context of the GDPR, the intervention of one or more developers is necessary for several days. If you do not have experienced technicians internally, there is a good chance that you will be billed between €300 and €600 per day. Using Axeptio, you can start your compliance immediately and relieve your developers, who can then focus on high-value tasks. All of this is for €15/month.
Third-party trust: a communication argument
By relying on a third-party trust like Axeptio, you can comply with European legislation and communicate your responsible approach.
In the same vein as certified reviews, most brands set aside the native features of their eCommerce tool to favor solutions like TrustPilot or TrustedShop. The reason is simple: this guarantees customer opinions’ authenticity and traceability. For your consent, it is the same logic.
Legal validation is an additional cost to be noticed.
Our lawyer said in a previous post that the GDPR is a legal tsunami. The erroneous information on the internet contributes to the confusion. By plunging into adapting your internal tools, you risk missing the essential. Only a lawyer can help you identify what you need to do. This is a new estimate, adding to the days of development required.
You will have understood: we advise against diving headfirst into developing a consent solution. We recommend using a platform like Axeptio, which will allow you to stay focused on your business, promote good practices, and save a substantial envelope!