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Is GDPR good or bad for my business? Various surveys and concerns affected companies and organizations. Like all laws, this regulation is not immune to the rule and imposes new practices. Axeptio gives you five reasons to see GDPR as a real opportunity:
A new differentiating element in your communication
By squaring away your consent, you will strengthen the trust that your users have in you. Your customers and prospects will turn to the company that inspires them most confidently and shows transparency in managing their data. So don’t hesitate to make it a marketing argument and use it in your communication!
The trusted third party reassures… it’s proven!
For the speech to be credible and your new consents to fully play their beneficial role, the merchant must be able to guarantee their transparency and authenticity. The scandals surrounding fake consumer reviews remind us why this mechanism is essential to this functioning circle. By partnering with a specialized company for your consent and certified reviews, you display a label of trust that will be virtuous in your relationship with customers.
Data Minimization: you will prioritize quality over quantity!
GDPR is opposed to big data. Marketing experts now speak of data minimization, which prefers quality over quantity. Rather than piling tons of data into your information systems and CRMs, which will become unreadable due to the mass of information, you will now only collect the most relevant information you need. It’s time for intelligent data!
Yay, your marketing costs will be reduced…
So yes, we don’t think about it right away, but it is a happy consequence of GDPR: your marketing budgets will breathe because you will clean up your databases by removing users whose consent you do not have. In the end, fewer postal mailings, more occasional emails, fewer telemarketing operations… and lighter bills. A dream opportunity to improve your speech, edit more qualitative documents, and more… Life is good!
Before being a company, you are also a consumer
Like most people, you throw away almost all the ads you receive in your physical or virtual mailbox. Moreover, cyber-attacks, becoming increasingly frequent, including within large brands (which, however, guarantee bulletproof security), only reinforce your mistrust. In the end, customer relations have been suffering for several years.
GDPR is an excellent opportunity to completely rethink your document management and take advantage of a situation imposed, but above all, necessary for the years to come.