Alphabet’s subsidiary is known for having one of the world’s largest databases – which is unsurprising – making it the first and foremost entity affected by the GDPR. A few months ago, in January 2019, you may recall that the American giant Google received a record fine of 50 million euros from the CNIL.
The reason for this staggering pecuniary penalty was, of course, a violation of the General Data Protection Regulation, specifically a lack of transparency, unsatisfactory information, and an absence of valid consent for personalized advertising.
However, despite this sanction being issued earlier this year, Google has learned its lesson to such an extent that it is now siding with the regulatory authority.
Indeed, the American subsidiary is also calling on professional users of its services who do not comply with GDPR rules and strongly encouraging them to comply.
If you own a website, you may have already seen this message in your inbox, but if not, that’s good for you.
As the Commission enters a period of increasingly strict enforcement, issuing new sanctions against large and small businesses, it is clear that its actions are proving rather fruitful. Google is joining the cause by carrying out prevention work to raise awareness among as many people as possible, ensuring they become fully compliant with the GDPR.
This action initiated by Google shows that the GDPR is not a fad but rather new rules that will endure over time. All companies, even the largest, must comply without the possibility of getting around it.
The GDPR is only just beginning, but the prevention phase and the start of the enforcement phase carried out by the CNIL have raised awareness among many individuals on this topic, to the point that even the world’s largest giant Google is now actively communicating on the subject.
Today, thousands of companies still need to be fully compliant with the GDPR. Although things are moving forward, there is still time to comply, and for that, we are always by your side to offer a turnkey solution!