Cookie Banner Mastery: Unleash the 7 Incredible Benefits for an Enhanced User Experience
Navigating the world of data privacy can feel like being at a bar with an overwhelming selection of beers. You know you need to make a choice, but with so…
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7 reasons not to track everything on a website
I frequently see accounts with over 100 tracking tags dedicated to web analytics. Or even bizarre requests for tracking every single click on a link in the footer. The desire…
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Why do marketing platforms ask for user data?
Meta Ads, Google Ads, TikTok Ads, or even Criteo, each ad network operates based on an advertising algorithm to best reach your marketing target according to your goals. To achieve…
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WordPress and GDPR compliance
Hey there, tech-savvy folks! As our digital world keeps expanding, we can’t ignore the importance of data protection. It’s like guarding a precious treasure, except the treasure is people’s personal…
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Privacy & UX Part 2.: Why you should design better cookie consent experiences
UX design plays a massive role in providing excellent cookie consent experiences. This blog post explores the connection. In the first part of this blog post, we looked at the relationship…
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Privacy and UX Part 1: Why you should design better cookie consent experiences
UX design plays a massive role in providing excellent cookie consent experiences. This blog post explores the connection. Think about the last time you came across a bad user experience.…
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Six Reasons to Have a Customer Data Platform
Why invest in a Customer Data Platform (CDP)? Reconciliation of your databases for cross-functional management across your company’s departments, multi-channel understanding of the purchasing journey, optimization of your first-party data,…
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