Implementing a consent management platform can seem like an overwhelming project. This blog post explains how Axeptio’s features can help simplify the process. They are armed with clipboards and matching t-shirts of their non-profit organization.
They spot you from a distance and approach you, asking if you would hand over your personal information or donate—without even knowing your name.
We’ve all been accosted in this borderline intrusive situation, and it’s not a nice feeling.
It’s the same feeling when you visit a website for the first time, and a random popup asks you to hand over your data and to track your behavior (buy us a drink first, at least?).
If you’re a business in today’s world, your website is considered your brand’s face. Everything you implement on it needs to be carefully thought through from the eyes of your audience—especially how you ask for consent.
When consent management is done right, it can significantly affect your business and brand image. Conversely, managing user consent is tricky, and we’ll explain why.
In this blog post, we’ll take you through how a consent management platform like Axeptio can be the simplest, most user-friendly, and sleek cookie solution for you.
The challenge with consent management
When the GDPR was introduced in 2018, panic ensued.
Companies had to ensure now that they obtained explicit consent before storing or processing any personal information from EU citizens. Businesses scrambled to slap together band-aid solutions for obtaining permission.
And the result was not pretty.
From intrusive cookie popup banners to ‘dark pattern’ designs that nudged users to hand over their consent(before they could do anything on your website)—it was only a matter of time before people started suffering the impact of poor clearance UX.
This is also known as ‘consent fatigue.’ This means that your users are becoming too overwhelmed with making decisions about their consent that they default to clicking ‘accept all’ when your cookie banner pops up or ignore it altogether.
Neither of these is results you should want as a business because while the former may help you obtain reasonable consent acceptance rates, it’s not an accurate indicator of your website’s performance.
Imagine if you were a restaurant and your customers defaulted to giving you 5-star reviews because otherwise, they wouldn’t get their food. These reviews wouldn’t accurately reflect what your customers think of your food, so how would it help you improve as a business?
Consent Management Platforms: the solution to fight consent fatigue
Being compliant and having good consent UX is no longer a ‘nice to have’ today—but a necessity.
Capgemini reports: “40% of global consumers will increase their spending at least by 20% if they receive data privacy and cybersecurity assurances.”
This is why handling your website visitor’s data can make or break your business.
The thing is, managing consent is no easy feat due to three reasons:
It isn’t straightforward
Companies must first ask users to hand over personal information, clearly understand the purpose, and manage their preferences to avoid interrupting their website browsing experience. It’s a challenge for many designers and why many companies struggle.
Time-consuming
Implementing a complete consent management process is overwhelming because there are different parts and stakeholders to work with. From understanding all the legal obligations to implementing a system that satisfies your users and other departments, there will be a lot of back and forth.
Delicate and sensitive
Lastly, handling people’s personal information is always a touchy subject. As a company, you need to be extra sensitive to your users’ needs while ensuring you communicate what you’re doing with their information.
This will not be an easy challenge, but it’s where a consent management platform like Axeptio can help.
What is a consent management platform, and why do you need one?
A consent management platform (CMP) is a tool or technology that obtains and manages user consent to process personal information. This tool can automate the consent process, helping websites get permission to use cookies and store cookies but allowing the end user to modify their preferences.
It’s a ‘set-it-and-forget-it’ tool that helps you manage the entire compliance process. But the real reason why it’s so worthwhile for businesses to implement one is that: “… it makes consent management processes smoother, easier, and more efficient.” (Security AI)
What is the Axeptio Consent Management Platform?
Axeptio is a user-centered consent management solution. It allows you to comply with all requirements of the Cookie Law by:
- Helping your users understand the types of personal information you collect, what you plan to do with them, and how they can manage their preferences
- Obtaining and saving explicit consent
- Preventively blocking scripts before obtaining consent
- Keeping track of user consent and saving their consent settings
- Being entirely customizable for your branding without compromising design aesthetics
All this, plus we use adorable cookie characters! (because who can resist them?)
Axeptio: consent management simplified
There is a common misconception that implementing a CMP needs to be a long and complicated process—it’s quite the contrary to the right solution. Here are some of the critical differences that make Axeptio stand out above the rest:
User friendly
Think you need a team of developers to implement Axeptio? Think again. You can set up our cookie widget in minutes simply by copying and pasting a code snippet. No technical knowledge? No problem, because anyone can do it.
User-centered
For us, consent is not only a matter of law; it’s also a matter of empathizing with our users’ experience. Instead of using long paragraphs full of legal jargon, we use a friendly, transparent tone and cute characters because we want your users to care about and understand their consent rights. MWhat’soreover, we follow user-triggered events like a mouse scroll or a click on a button before asking for their consent.
Sleek and customizable
No one said you had to compromise good design to be compliant. We don’t believe in a ‘one-size-fits-all’ cookie banner. You can customize your cookie banner according to your branding so the consent experience is seamless with the rest of your website.
Consent performance
Just because it’s friendly, pretty, and sleek—doesn’t mean it’s not powerful! Our cookie solution gets ridiculously great opt-in rates (95%) because of how well all the features we mentioned work together. We’re on a mission to fight consent fatigue and to improve your opt-in rates organically.
Sounds too good to be true? Try Axeptio out for yourself risk-free. You may even save a lot of time thanks to it. Then you’ll have plenty to whip up some actual cookies.
