In the vast world of cookies, a new innovative tag completely made in France appeared a few years ago: PixelMe! Don’t you know it? No problem, let us introduce it to you!
PixelMe is a tool that allows you to shorten a URL. So far, you’re not jumping for joy, and that’s normal. Many free tools like Bitly and ShortURL will enable you to do this for free. But as you can imagine, PixelMe doesn’t stop there. For web marketers who manipulate a lot of URLs, the service also allows them to organize them properly and retarget on social networks: Facebook, Twitter, Linkedin, or even Google Adwords. Building audiences and KPIs, the tool proves to be a formidable tool for monitoring your SEA and SMA campaigns.
More concretely, the tool allows you to build custom audiences based on the links you share on advertising platforms (Facebook, Google, Twitter, Linkedin, etc.). The goal for the brand: is to pay to distribute ads to people interested in your content or product. In short, an excellent way to increase click-through rates and conversion rates.
A pixel that travels. Retargeting on the brand’s sites, yes! But not only that. The great interest of this product lies in its ability to be installed on other sites you don’t own. For example, you can add a Facebook retargeting pixel to an Amazon product page.
Naturally, this new service natively integrates with our tool. Available in the list of the most popular tags, just a few clicks are enough to ensure complete integration.
