As mentioned a few months ago, starting from July 1, 2023, Universal Analytics (Version 3) will no longer be available. After serving for 15 years, it’s finally coming to an end. But don’t worry, when we say “the end,” we mean that it will no longer collect any new data. However, you can still access your existing data to make comparisons or track its progression over time.
If you’re a Google Analytics user, you’ll need to upgrade to version 4, ideally with a proxified version as recommended by the CNIL (French Data Protection Authority), to filter personal user data. You can visit our friends at Adding Well.
We’ve written a lovely article for you to enjoy by the fireside.
Axeptio and Google Analytics 4?
On the consent side with your Axeptio widget, you don’t need to make any specific changes. You have a “google_analytics” cookie declared in the Axeptio back office. This cookie determines whether the triggering of your Google Analytics tag or the consent mode changes from “denied” to “granted”. It is visible in your consent widget.
You can find the different triggering configurations in our documentation.
Therefore, there is no need to make any changes in your back office. The only change you need to make is with the system that triggers the tag, where you will switch from the Universal tag to Analytics 4. It is a simple process that only takes a few minutes.
If you are using a tool like Google Tag Manager, keep the same exception in the triggers section.
However, you will need to redo your tag plan with the 2 new Google Analytics Configuration and Google Analytics Event tags. (Available in GTM).
In conclusion with Google Analytics 4
- In terms of website tracking / Audience measurement, this will be a big change. The “Event Based” data model in Google Analytics 4 is very extensible, which is pretty cool. So “This is a revolution” as Steve would say.
- On the Axeptio side, it’s already OK!