In this interview, the founder and manager of Couleur Velvet share her experience with Axeptio. She was attracted to the affordable and user-friendly freemium software after the sales representative’s clear and engaging demonstration. She particularly likes the visually pleasing and ergonomic interface of Axeptio, which makes GDPR compliance less daunting. She believes that transparent and honest use of such tools can improve a company’s brand image and sees GDPR compliance as an opportunity for better customer relations.
- How did you hear about Axeptio?
It was through a newsletter or commercial email. The product seemed interesting, and the sales manager, Guillaume, sold it well.
- What made you want to switch to our solution?
At first, I had an excellent demonstration from the sales representative; it was evident and engaging.
As for us, we have clients in charge of small and medium-sized businesses, so we needed an affordable and understandable solution.
Axeptio met our requirements; in addition to being software that is easy to use, you have a freemium offer that allows you to approach all types of clients.
We were looking for a turnkey solution, and we found it.
- How was the software adoption process?
Although I haven’t looked into it yet, the interface seems intuitive enough, and I don’t feel apprehensive about using this software.
And if things don’t go as planned, I’ve seen that your customer service is very responsive to us, which is even more reassuring.
- Is there a particular aspect of our software that you particularly like?
Without a doubt, it’s the graphical interface that you offer. Visually it’s pleasant, ergonomic, and different from what you can see elsewhere.
The GDPR is a complex subject that scares people; Axeptio counterbalances with something straightforward and reassuring, allowing us to de-dramatize the situation.
- What is your opinion on other intrusive banners?
From a consumer point of view, I prefer something discreet, and from a professional point of view, I would say that everything is in the integration of design; we always ask for a high level of customization at Couleur Velvet, which is I think, average for a communication agency.
So overall, the banners should differentiate themselves and adapt, which is your case.
- Have you already proposed solutions to your clients?
So far, we have only offered a default Cookie PlugIn, which is essential but sufficient for most clients. We didn’t want to provide paid solutions, at least not until now.
Now, we’ve decided to set an excellent example with a suitable tool; we don’t want to convey a message of fear towards the GDPR but rather highlight the fact that there’s an opportunity to improve your brand image with such a solution. By being transparent and honest, both parties (companies and customers) have everything to gain.
It’s a small company effort, but consumers will undoubtedly notice it.
- How do you see the GDPR and the new rules it imposes?
There’s a duality between opportunities and threats, but as mentioned earlier, good customer relations are an excellent opportunity.
Even if there weren’t any regulations and such harsh sanctions, maybe with a tool like Axeptio, it could still become an element to add, even if it wasn’t mandatory.
Like chat boxes, they’re optional, but almost everyone has one on their site because it’s exciting and it pleases customers, so why not have the same reasoning with such a tool?
