Today, we give the floor to Maxime Jaillet, our Content Manager. Thanks to him, you discovered eight good reasons to take care of your GDPR compliance during the lockdown. And you also know how to manage a prospect’s opt-out request. Maxime will also be the scriptwriter for future comic strips!
- Hi Maxime! Please introduce yourself first.
Hi! Maxime Jaillet. I’m a lawyer by training, the kind of curious head searcher, hyper-curious about everything and a little creative on the edges… During my studies, I had one eye on the civil code and the other on art history manuals, sociological essays, and literature!
I worked for seven years in an association that defends the interests of the media. It was an exciting experience! I accompanied technical, marketing, commercial, and legal directions as closely as possible to their concrete problems.
I was already an expert in personal data law, but then I wanted to specialize. So, I followed a specialized master’s degree before becoming a senior lawyer and then DPO.
- Great! And what about GDPR in all this?
The GDPR imposes a hyper-transversal framework because it regulates the personal data flows implemented by each company’s direction for its needs. Customer, prospect, employee, supplier data, in B2C or B2B, everything goes!
Enforcing the GDPR also leads to updating data governance and even contributing to creating one!
The job is legal, but you must dive into technical work, do project management, and enthuse many directions around natural change management. And communicate a lot!
A very versatile job, therefore, which could only seduce me.
- What do personal data mean to you? What is the danger?
Personal data have a special status in France. They are the very extension of an individual.
Using personal data is not neutral.
A Human Resources Department knows a lot about the privacy of each employee. The mobile geolocation service of a marketing department allows it to track the movements of its mobile users. It can deduce information about their health status or religious convictions.
Therefore, it is essential for a company to consider the importance of this asset that it holds and to ensure its protection and security effectively. The cyber risk of attacks and data leaks has steadily increased for several years.
- What opportunities do you see behind the GDPR?
If we simplify things, each company is pushed to have a conversational approach with its customers and prospects about how it handles data. So, a company’s challenge is moving from a legal compliance vision to a more marketing vision.
First, GDPR requirements form a fertile ground to find commercial arguments in support of a robust discourse of data respect.
Similarly, information aspects and consent requests can become a full-fledged component of the brand’s discourse. This will be reflected in materializing them in coherence with the user journey and the UX design.
And why not go as far as a service approach to GDPR? Privacy-as-a-service is a real track, and that’s precisely what Axeptio offers.
- Speaking of which… Why do you work with Axeptio?
Axeptio has developed an innovative approach to cookie management. It does “consent-as-a-service.”
It provides a plug-and-play that simplifies the management of cookies and is based on a conversational and marketing approach for user consent.
With this tool, the publisher speaks transparently about the cookies it places. And it even offers an accurate service, a module indicating which cookies are accepted.
The cookie management module reflects Agilitation, its values, and its way of perceiving things.
And that’s what made me want to work with them.
- And what about you… Do you write content?
Yes! I am a freelance content manager because one of my passions is creating and writing! For that, I learned web writing techniques.
Legal and digital topics are complex, and everyone talks about them in their way, with their perspective, issues, and jargon. Throughout my experience, I developed a desire to share my knowledge in a way that adapted to each type of audience. This also allows diversifying the treatment angles of the same subject!
I want to continue doing that, whether in writing or orally, by producing various types of content. And that’s precisely what Axeptio is pushing me to do!
For Axeptio, I write blog articles. I am alert on regulatory developments; I talk about the company’s life and professional or technical best practices…
There is also a land of investigation in the world of comics. So, I write educational and fun comic strips. I invent the story, I conceptualize the characters, and they come to life under the pencil and brushes of our artistic director Laura!
- Thank you for this interview, Maxime!
Thank you, it was great to talk about all this together.
